In the summer of 2009, immediately following Israel’s dramatic Davis cup victory over Russia, the Israel Tennis Centers held a reception to welcome VIPs and tennis athletes to Israel for the 18th Maccabiah games. Among over 100 Maccabiah athletes and VIPS that attended, was Canadian internet entrepreneur and Mood Media Inc.’s (TSX-MM) Chairman and CEO Lorne Abony.
Abony, in Israel representing Canada in the Maccabiah Games, competed in both Men’s Singles and Doubles Tennis with partner Michael Kalles, a long time Toronto supporter of the Israel Tennis Centers.
That July evening, Lorne Abony heard and saw what the Israel Tennis Centers are about, was moved by the charity’s mission, and liked what he saw; a concept that marries philanthropy and tennis, providing stability and hope for children marginalized, whether by poverty, social need, special need, or because of the challenges of immigration to a new country.
As a philanthropist, Abony brings the same rigorous approach to his evaluation of a charitable organization that he does to his business, and it was through this rigorous lens that he saw the wonderful and unique attributes of the Israel Tennis Centers. In the ITC, Abony found a charity prepared to develop new programs focused on objectives close to his heart. Working with the ITC’s Canadian Executive Director, he is tailoring programs and initiatives for Children At Risk in Israel, a sadly growing reality of today’s Israel.
Working with the Israel Tennis Centers, Lorne Abony is committed to making a serious difference. Lorne, we thank you!